She Built the Coaching Industry.
Now She's Here to Build You.
Helping women feel stronger, show up bigger, and build a future they're excited about.
As Seen On
Before there were influencers,
Before there were online coaches,
Before there was social media...
there was Cathy Savage.
For over three decades, Cathy has helped thousands of women transform their health, reinvent their careers, and build brands that reflect who they truly are. She didn't follow a playbook. She wrote it.
Today, her work lives across two brands and one mission: to help every woman live a longer, more purposeful, more powerful life.
Her First Brand
HFB helps women clarify their message, build visibility, and create a brand that opens doors. You have the expertise. Now it's time to make sure the right people know about it.
Encore
You know you're capable of more. ENCORE is Cathy's longevity membership for women ready to feel stronger, healthier, and more confident in this stage of life.
The Mastermind
You have the experience. The Mastermind gives you the longevity education, coaching skills, and business strategy to package it, market it, and turn it into something real.
Hey there!
I'm Cathy, and I've been in the wellness and business space for 35+ years. Whether you are working on your health, building a business, or simply figuring out what's next, I would be honored to walk alongside you with practical guidance, a little humor, and plenty of encouragement.
More About MeTestimonials
Lori Harder
I met Cathy right after I had set my first big goal ever in my life. I heard she was the woman you wanted to work with if you wanted to make your dreams in fitness a reality and the moment I got in the room with her energy I understood why. I also for the first time ever in my life, believed that it could be possible for me because of the path that she so tangibly showed us, but mostly because of the belief and certainty she most literally breathes into your being. I left our time together with a deep inner knowing I was going to be able to make this happen with her help, and over a few years we absolutely did. Fast forward to now, and I can still pinpoint that first massive shift back to her that opened the flood gates of so many beautiful moments, friends and teachers coming into my life.
Kim Murgatroyd
Cathy’s “Zone of Genius” is finding your hidden potential and seeing the path to unlock the possibilities. I’ve worked with Cathy for over a decade and am constantly blown away by her ability to see the big picture for your business and life. I appreciate her honest, yet constructive feedback as you make progress toward your goals. She has a unique gift to inspire you to bust through your limiting beliefs and achieve what you never thought was possible.
Allison Brincefield
Working with Cathy has been truly transformative to almost every area of my life. When I first hired Cathy, it was for wellness. I had aggressive health goals that I most certainly felt overwhelmed by and she broke down my diet and my exercise tasks in such a manageable way that I was able to make those changes with ease and without getting burnt out. What a completely new and amazing concept! She didn’t approach me with a one size fits all plan, she curated a plan specific to me and my needs.
Over the years, Cathy has also been one of my most trusted mentors and business strategists. She has counseled me on numerous deals and transitions within my career as well as helped me to form my own branding strategy. Her advice and knowledge has always been spot on and not only has she always supported me as a coach, she is someone I am so proud and honored to call a friend. I can think of no better decision when choosing a strategic consultant than Cathy Savage.
Women Come To Me For Three Reasons
They Want To Feel Better
They've spent years taking care of everyone else and are ready to focus on their own health, energy, and longevity.
They Want To Be Seen
They know they have something valuable to offer but struggle to communicate it with confidence.
They Want To Build Something Of Their Own
They want a business, a brand, a mission, or a second act that reflects who they are today.
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